OH SH*T BREAKS

1) A problem I see around me is there are a lot of fender benders and just crashes in general. When I am driving I find it hard to judge if the person in front of me is either slamming their brakes or just lightly hitting on them. (Solution to problem will be shared at the bottom)

2) The unmet need is something to indicate when someone is car is slamming their breaks to differentiate from when they are just hitting on their breaks for now good reason. This need is for everyone, but mainly for bad drivers who can't decide if they need to gradually hit their breaks or hit them as hard as they can to screw over the person behind them. This need is fairly new considering cars aren't hundreds of years old. I feel that people are content with how cars are functioning for the most part. We keep adding shiny tires and lights under the car, but no one has changed the brakes in a hot minute. Before the seat belt, everyone probably thought the car was safe enough. Before back up cameras, everyone probably thought they could see behind them. And now, everyone is content with one signal for break lights. I am 100% that this opportunity exists but very few people will support it because everyone thinks break lights are ok and don't need to be changed.

3) The prototypical costumer is really every person with a drivers license. Therefore, I think it would be best for a person from a variety of age ranges would be representative of a quality prototypical costumer base. Some youngsters who drive crazy, some moms who drive safe, and some old people and are not as "good" at driving.

4) My costumers have asked to stay confidential for the sake of their safety. Their names have been changed and voices altered...

-Cruzin' Chris - Age 22 - Male - Consideres himself a fast driver
When "Cruzin' Chris", will be called Chris for this, was asked about this need his first response was "I just rear ended someone last week!". Chris believes that break lights do not tell you how fast someone is slowing down and therefore caused him to misjudge how fast he needed to slow down which caused him to hit the car in front of him last week. Chris said he never really thought about break lights not being an efficient enough way to indicate stopping until he got in his crash. Cruzin' Chris believes there is an opportunity for something to improve the break lights on cars.

-Margret the Mom - Age 38 - Female - Hunks at people who cut her off
Margret the Mom, when first asked about her thought on break lights, felt she didn't look at people's break lights because she can see over all the cars in her Escalade. When asked if she felt there was a need for improvement, she did not think so and felt break lights were just fine.

- Grandpa Garfield - Age 84 - Male - Doesn't drive much
Grandpa Garfield doesn't drive much because of his age, but feels break lights are not of his concern. Didn't really care about break lights and said he never really thought about them

5) I learned actually what I already knew, people are, for the most part, content with how current break lights work because they just don't care. If it's not broken why fix it they say, but I respond with if it's not the best, why not make it better. Hundreds and thousands of people die in car crashes each year, and what if I told you a couple of dollar change in break lights could shrink that number tremendously, interesting right...

7) My original opportunity is still there, and I believe my solution is brilliant and just needs more people to believe in it. In the end, break lights won't become a problem until people start realizing we can do better. Alright so here is the solution...

You or a loved one ever been rear ended or hit someone else from behind in a car??? Well, this will never happen again with "OH SH*T BREAKS"! We all know red lights on the back of a car mean stop, but what about blue lights??? Never slam your breaks again for someone who keeps pressing their breaks on the highway for now good reason at all, just keep riding their tail till they leave the fast line. Ever scared the person in front of you will slam their breaks, but then you get around them and there's no one in sight, well never again! The new and blue "OH SH*T BREAKS" let you know if you actually need to slam your breaks or if you can relax and just keep on driving.

The End...