What are ya resources?

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.) 
• I believe I have a high social capital because of the University and community I am surround by. I have a lot of opportunities and contacts through my work experience that will allow me to find resources that I need to make this app successful.
• Because of the team I will be able to create, this app also has a large human capital backing it. I know dozens of creative, artistic, and smart individuals that will be apart of the team to put this together.
• The over head for this is also very low which is a financial advantage for this opportunity. Since it is an app, there does not need to be a building and everything that comes along with owning a business space.
• The ability to actually create this app is also an important detail to perfect. In my case, I have a best friend who has already told me he can create this and more for future expansions of the app.
• All of this cost money, but because of my status as a student and a majority of the workers being young, energetic, ambitious, poor, college students, and friends, money is not need in the same amount as if professionals were hired.
• This product also has a large range of areas, people, and ages to attract. This will give it the longevity it will need to turn investments into profit for investors and myself.
• I also believe that there is a special intellectual resources because I have started and run a business before. I know the ins and outs of what it means to not only run a business, but run a business with other young workers.
• Another Human Resources that can be found because of where I live are the people I can use to promote this. For example, college students do not want 80 year men handing out flyers for this app; they want young, attractive and fun college students. Luckily for me, there is an abundance of eager college students willing to work.
• Going off of the last point, to make a business successful you need workers. For s art up business like this, a lack of workers is not something you want to deal with. Fortunately enough, there will be no shortage for workers in Gainesville.
• Lastly, the money to pay the works that are hired. I am not rich, sadly, but I have access too investors through my past business successes, my family contacts, and even committee friends. Money is crucial in this start up and I know I can raise what is needed.
• My best resources is my access to college students. Through college students I have a study work base that will work for less than other sources. College students are also the target audience of this product so being able to use attractive and fun students, the right audience will be reached.
  

Social Capital

1) One person must be a domain expert in your industry. TThe industry expert for my idea would be someone who knows why people go to bars. My uncle owns a bar in Tallanasty so I gave him a call and asked just what he did to get people to go to his bar. He said that people want to be able to go to a clean place where they feel safe, comfortable and can have fun at a cheap price. This is exactly what my app is trying to promote to its consumer. I told him about my app and he said that he believes there is something similar like this out there, but it doesn't have the full capacity an potential of my idea. What I want to do is more than review good bars, it is let you know what that bar is like in that exact moment in time; not what it was like when a random girl named Abby from Michigan was there 5 years ago. 

2) One person must be an expert on your market. This person is also a little unconventional. For this interview I talked to my friend who is a club promoter for a place here in Gainesville. He gave me similar information to what my uncle gave me, but I also learned something new. He said that when they are promoting clubs, bars, events and certain nights, they are targeting a certain type of person. For example, if there is a huge EDM DJ coming to town, they are not going to go to the local spin class and invite all the moms, they are going to the college campus and handing stuff out. This is valuable for my app, because eventually users could put in their demographics and preferences and bars and clubs will begin to be recommended to them with local events that the app knows are coming up.

3) One person must be an important supplier to your industry. This last person I chose is a small time DJ in Gainesville and performs at festivals as well. I chose this person because in order for a DJ to be successful, people have to go to the club, hear their music, and eventually download their music. I told the DJ bout my app and he started spitting out ideas about advertisement, show promos and much more. These are all great ideas and all attainable through this app.

What constitutes 'contact'? I believe that contact can happen in many ways. In this case, I called my uncle and then my two friends I just went to their house. In the business world, technology has made it possible to talk to people and make deals without ever actually meeting them. This why social connection are bigger than ever before. I can know one person that can hook me up with someone across the country who I will never meet, but can still help me. This assignment showed me that "contact" is easy, but people just do not utilize all the social connections they actually have.

Reading Reflection 2

In this exercise, I'd like you to select a book from the second half of the Official ENT 3003 Reading List and report on it.

For this reading reflection I decided to go with "How to Fail at Almost Everything and Still Win Big" by Scott Adams. I chose this book because its title caught my eye. I was really interested in what the author would have to say about being to fail and still be a winner. The main thing I took way from this book was the author's view on being "selfish". Of course, he doesn't mean only pay attention to yourself and be man, but instead to prioritize your health, your well being, your economics, and much more before you decide you have the time to give to everyone else. This speaks to me, and I'm sure many other, because I try to do everything for everyone else before I do anything for myself. This has effected my eating, sleeping and health. I am sure I am not alone in this because it is just who we are ash humans, we try to help people. This book opened my eyes to the fact that in order to succeed in what YOU WANT, you have to actually put what YOU WANT first. This may seem selfish, hence the name, but it is just what has to be done to ensure your business succeeds. This book is a perfect fit for this class because we are coming up with ideas, but of course we want these ideas to succeed and this book tells you just how to do that.

Napkin #2

1) You. My name is Edson Abadia and I am a second year political science major, soccer coach, uncle, brother, and entrepreneur. My aspirations are to become a lawyer one day, but for now, I am here developing this opportunity. I hope this idea is something that can take off one day. Maybe I won't be the one to do it, but I think it is something that we need in this world. If I were to start this, I think I would have to focus on this solely which I am not ready for. Because of my work experience I have been able to develop people skills and work on a variety of projects at the same time and meet deadlines. 

2) What are you offering to customers? I am offering an app that will let consumers know how long lines are at bars, how much cover is, any drink specials and much more. Eventually, I'd like for this app to be able to have a link with something like apple pay where you can pay the bars straight from the app and pay cover before hand. I would also like something arranged with Uber where rides can be directly ordered from the app and even planned out. I would also like for drivers license to be able to be uploaded to the app so that no body has to carry a wallet when they go out anymore.

3) Who are you offering it to? This product would be more towards college students because they are the ones who go out often and there is usually a centralized "strip" of bars where they go out. Older individuals, although they go out, do not go to bars and clubs as much where there would be cover and lines. 

4) Why do they care? Consumers will pay for this because nobody likes to wait in lines, not know how much cover is, or buy a drink when there are drink specials you don't know about.

5) What are your core competencies? I believe that my determination will be what makes this idea work. I do not take no for answer, so if I believe in an idea, it will come to life however possible. I use my connections and value my time which allows me to take the skills of everyone around me to make sure I have the best work done in each segment. I realize I cannot create an app and I realize I cannot do graphic design, but I know people that I can and I know I can get it done. This will be crucial as this app launches and as it develops over time and adds to components. 

I believe my elemental fit together and that I know the people and have the resources to make every element of this idea work. Since my last post, my idea hasn't changed much, but I have taken some criticism to change the way I wrote this napkin. Mainly on how I present myself. I have a lot of good quality, but I do not share those enough to convince a consumer to buy my product. In order to convince a consumer to buy a product, they have to believe and trust you. I am able to do this in person, but on paper not as much. That is why I have added a little more "self promoting" this time to convince my consumers to buy my product over the next one.

15A Buyer Behavior

The product I have chosen to develop is interesting for this assignment because there are no formal ways to do what I am doing. If people want to know the line or how much cover is for a bar or club for the night, they have to call or hope a friend is there to tell them. When I interviewed people, these are the exact answers they gave me. I asked why and which they preferred and they all said asking their friends because they felt annoying when they call the places. They also said they would chose to ask friends because their friends would also give more information on what the crowd was like and if it would be fun. This gave me an idea on how to make the app a little more personal. People can post about what the atmosphere is like at places, how many people are there, if the music sucks and so forth. This section can be described as, for my situation, a good idea of what purchase decisions a customer is considering when wanting to know how long lines are at bars and much more. 

Tenacity - 14A

I think one of my weakness is taking advise and listening to other peoples concerns and ideas. This class has taught me to accept my peers and outsiders inout to improve my product. I think this is because I do not know all of the segments or parts of my idea, and it takes a group of minds to fully make an idea come to life. Future students should know that whatever idea they choose, but ready for it to change. Also, when you do your blog, try to think hard about what you’re writing because you will sometimes come up with new and better ideas.