Again, I'd like you to conduct five interviews. I'd like you to find people who, all else considered, should have the unmet need you have identified, but, for whatever reason, do not. These people will not be the same 5 people from Part 1. I'd like you to try to draw conclusions based on:
Person 1: 20 year old male
A 20 year old male is the ideal person for this unmet opportunity, but this individual did not feel the opportunity was there. He felt that no mater what people are going to bring a wallet of their ID's and cards. This made me think, maybe this is a bigger opportunity for females, but males would still benefit.
Person 2: 45 year old female
This individual is a mom who rarely goes out. I picked her because I figured moms do not go out as much as college kids, and I was right. She said that she would not need this app because when she goes out it is to restaurants and is never getting too crazy where she would lose her wallet. She also shared that she does not get ID'd so she doesn't feel the necessity to always have access to her ID like on an app.
Person 3: 23 year old female
This female is a law student, and therefore said she does not go out as much as she use to in undergrad. She felt that the opportunity is there, but not for someone like her. She also said she does not drink so when she goes out she does not run into the problem of losing her wallet or anything.
Person 4: 70 year old female
This individual is a grandmother and said she no longer goes out. IF she goes out it is maybe a drink at a restaurant but rarely. Restaurants are not the ideal business for this opportunity, it is mainly clubs and bars with college students. This means the opportunity is not there for people of all ages, just a target audience
Person 5: 18 year old male
This individual is under the age of 21 and is therefore not old enough to drink. If an app was invented to fill this opportunity, fake ID's would not work. This 18 year old likes to go out and drink and such an app would not make that possible. Therefore the app to fill this opportunity may not be for individuals under the drinking age trying to sell that they are over the age of 21.
Who: The target audience of this opportunity seems to be targeted more towards a specific audience such as 18-25 year olds. The population under 21 has to be a group that does not care to go under age and the population over 21 has to be one that goes out a lot and feels they lose their things when they go out.
What: This opportunity differs from incentives to go out and is more an assistance to make going out easier for the consumer and more enjoyable. This is not an opportunity to make ore people go out, but instead to make those people that go out safer.
Why: The needs of the people who do not see this opportunity is just simply not there. This opportunity is for people who go out a lot. If you do not go out a lot, you probably would not need this. You may have it so when you do go out you can check line size, wait time, and much more, but it is not the same as if you go out every night.
| Inside the boundary | Outside the boundary |
| College students 18-25 | Adults over the age of 25 seem to be out. |
| The need is to help make going out more fun, easier, and better planned. | They are not interested in lines and cover because they do not go out often |
| This exist because lines, cover, popularity, and much more is unknown | When we go out we hate waiting and then finding out that it cost a lot more money than we want to spend |
I definitely do think the need is out there. I really do like the idea because it does seem like well defined boundaries and something that could really help people out. I think it would be even better if you partnered with local businesses in Gainesville to do special pricing in advance of the event. The only thing you would have to be careful of is cyber security though. If hackers have to only hack one app to get that much info, it could provide a lot security issues for customers.
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