Pick a segment: For this, I chose to split my idea into a few segments. The one I want to focus on for this is the technological segment of my idea. What I mean by this is the speed of the app, the user friendliness of the app and much more. One thing I hate when I use an app is when it is slow or hard to use. This segment will allow me to see how well the technology itself is working for the company.
After interviewing three people I found a lot of similarities in where they may need the product. They all said when they go out to bars and clubs and don’t want to wait in lines. When asked about if they ever tried to find a solution, 2 of the 3 said yes. They both searched for products online, but what they had in mind never popped up. Google only gave them phone numbers of the places to call and ask. The three people agreed that this opportunity existed and wanted to learn more. I was also interested to know how fast the consumers of this product would expect the service to be. They all agreed that it should be as fast as possible because when you are out, you have to move quick or you’ll lose your friends and get lost.
Will this app be local to Gainesville or a national app? Maybe the segment should be more specific to a geographic location such as North Florida to help. Its important to remember people in different places have different resources, attitudes, and opinions. What may seem like a nuisance in one city could be not a large problem at all in another. I assume all of the people you asked are friends and family who live near you. I would be interested to find out what people who live in another state or region think about your idea.
ReplyDeleteYou never want to get lost, the speed is important, personally I think the accuracy of the information being presented is even more important. Imagine if it tells you there are 50 people waiting outside but really there are only 3 or vice versa. I think there’s a GPS app that lets users update or mark wrong the information presented, like a obstruction on the road or a cop under a over pass being true, false, or over with.
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